Videography
Trailers, teasers and promo films, shot and edited in Premiere Pro.
Chloe
Newsome
Videographer, photographer and designer with nearly ten years behind the camera and a director's eye from three years of drama.
What I do
Six disciplines, one eyePhotography
Live performance, portrait and event photography, edited in Lightroom and Photoshop.
Brand identity
Logos and visual identities built with the people who run the business.
Multichannel marketing
Running social channels end to end, planned in Meta Business Suite and steered by what the analytics say is working.
Graphic design
Social graphics, flyers, banners and print like staff name badges.
Directing & costume
Theatre directing, costume design and making, and lighting design for performance.
Selected work
Tap any project to open its gallery
University production of Lear with the company Paradigm Shift. Includes the trailer, a character teaser, the company film and costume designs for Kent, Cordelia, Edgar, Oswald and France.
Production photography from the university staging of Cluedo.
Running the society's socials: a poster for every screening, plus short teaser edits that ride whatever's trending.
Social media manager for the Yorkshire reptile rescue, and co-creator of its brand identity with the CEO, now used across amethystexotic.co.uk. Includes a numbered post series on two themes, an education carousel, a flyer and a LinkedIn launch.
Event posts for movie nights, National Theatre Live screenings and a murder mystery.
Clothing concepts for performance, taken from sketch to finished costume and fitting.
Annotated rehearsal script for Our Country's Good.
Logos for businesses and productions, including Cue the Musical.
Staff name badges and lanyards, designed while working there.
Led by the numbers
Analytics · trends · resultsI don't post and hope. I check the analytics every week, spot which trends and formats people actually stop for, then make more of what works and drop what doesn't.
- WatchViews, reach and saves on every post
- SpotThe trends, sounds and formats that lift
- MakeTurn it round while the trend is live
- MeasureKeep what wins, drop what doesn't
Amethyst Exotic
Instagram · views7×more views on trend-led reels than on the static education carousel
Trend-led videoStatic post
Views as shown in Instagram for @amethystexotics.
Hull Horror Society
Instagram · views29.3Kviews in 30 days, on an account with 340 followers
Timely or trend-ledAccount's typical post
Views as shown in Instagram for @hullunihorrorsoc. Top post reached 2.5× the typical post.
Give me your socials and watch them bloom.
On both accounts, the best results came from following the evidence: what people watch, save and share. I'll bring the same habit to your brand from day one.
I trained as a director, so I think about every brief like a scene: who's watching, and what should they feel.
I'm Chloe, a creative based in Hull and originally from West Yorkshire. I've been shooting and editing photo and video for nearly a decade, and I've run social media, built brand identities and designed print for businesses and societies.
I keep a close eye on the analytics. I don't just count likes; I look for the trends, sounds and formats people actually stop for, then make more of what works and drop what doesn't.
I studied Drama at university, spending three years directing and working across lighting, sound and costume. That backstage range is why I'm comfortable owning a project from concept to final cut.
I'm a lifelong horror fan, which is probably why I care so much about mood, lighting and the moment before the reveal.
2:1BA Drama
3 yrsDirecting at university
~10 yrsPhoto and video
- Premiere Pro
- Lightroom
- Photoshop
- Illustrator · learning
- Canva
- Meta Business Suite
- monday.com
How I work
In four actsBrief
Agree the goal, the audience and where the work will live.
Concept
Moodboards, shot lists and brand direction to sign off.
Shoot & design
Filming, photography and design produced together so they match.
Launch
Final files cut and sized for every channel, ready to post.